Soul Insole Founder Featured on Good Business San Diego (KUSI – Fox 5 San Diego)

Soul Insole Founder Featured on Good Business San Diego (KUSI – Fox 5 San Diego)

When local innovation meets grassroots passion, visibility follows. That’s exactly what happened when KUSI’s Good Business San Diego spotlighted Laina Gossman, the inspiring founder of Soul Insole.

(watch the segment here: https://fox5sandiego.com/good-business-san-diego/)

Why the Spotlight Matters

• Authentic, Local Entrepreneurship
  Laina started Soul Insole by responding compassionately to the everyday struggles of customers in her San Diego-based shoe boutique. Her education in kinesiology, biomechanics, and orthotic design, and her persistence through product development, rooted the brand firmly in both science and functional health.

• Innovation Through Empathy
  The company's signature product, the "Shoe Bubble" micro-size orthotics offers targeted, discreet support for the arch, heel, and metatarsals—a versatile alternative to the thick, bulky orthotics that crowd fashionable shoes

• Sustainability & Impact
  Soul Insole isn’t just about comfort—they package sustainably, uphold fair trade and vegan practices, and have now supported over 1 million feet worldwide (and counting).

Being interviewed on Good Business San Diego brings local recognition and credibility. It underscores how a small business, driven by purpose and smart design, earns attention—and affirms that consumer needs can inspire effective solutions.

A Win for the Community and Beyond

This feature doesn’t merely uplift a single business—it shines a light on San Diego’s vibrant ecosystem:

• It celebrates women-led enterprises and underscores how local support can amplify impact.

• It shows future entrepreneurs that with persistence and creativity, you can carve a niche—even in established markets.

• It inspires everyday San Diegans to champion innovation happening right in their backyard.

Looking Ahead

Following the segment, look for more:

• New product launches—like the full‑length customizable "Soul Insole BASE" that launched on Kickstarter in May 2024, bringing enhanced relief and comfort nationwide.

• Continued media attention, as Soul Insole's brand narrative—a blend of healing, science, style, and sustainability—resonates far beyond San Diego.

• View the Soul Insole online catalog HERE